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Project : BATON

ROLE : UX Research, UX Design, UI Design

DURATION : 3 Weeks (June 2022)

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Project Vision

BATON is a social platform that focuses on fitness and well-being with features similar to a workout app. I decided to use an exploratory research methodology for this project, focusing on my user insight, persona creation, and goals. The MVP for this product was created as a mobile-based application to demonstrate my mobile design capabilities.

Challenges

  1.    Provide an engaging social experience

  2.    Create space for like-minded community members

  3.    Be more than just a list of exercises format with a timer

  4.    Provide an option to customize the level of difficulty of exercise

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Getting Started

I used an exploratory research approach in this project, which proved to be quite effective in our design efforts. I discovered that qualitative research methods, which included a kickoff meeting, empathy map, competitive analysis, user interviews, and, most importantly, the development of our persona hypothesis, were the most productive. We began by asking ourselves a few basic questions.

"What exactly is the product, and who is it intended for?"

"What challenges might we face in the hereafter?"

"Who are we seeing as our main rivals?"

"Which users are critical to the app's success?"

"What are our primary users most in need of?"

"What would be our distinct big attraction (USP)?"

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Empathy Map

​I decided to create three empathy maps after conducting the user interview and qualitative survey in order to develop three user personas.

Key Findings

"The social elements can help increase contents for different segments."

"Option to change level of difficulty exercises  of workout sessions."

"Not the best but a quality workout experience."

"'NEXT' button is an annoyance for tired muscles"

User Personas

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BEN STARK TENISSON

AGE - 20

ADDRESS – Mumbai, India

FAMILY – Parents, brother, and cat

OCCUPATION – Student, Intern

“There is nothing impossible to those who will try.”

GOALS

  1. A successful career and life

  2. Quality of mental, physical & spiritual health

  3. A good house and family

FRUSTRATIONS

  1. Procrastination

  2. Lack of time & finance

  3. Career-related stress

Ben is constantly fighting his procrastination habit. Ben believes that working out can help with mental health. And he keeps himself motivated to stay physically fit, which boosts his self-esteem.

“Not in doing what you like, but in liking what you do is the secret of happiness.”

GOALS

  1. A peaceful & healthy life

  2. Stay beautiful and full of energy

  3. A successful small business

FRUSTRATIONS

  1. Lack of social life

  2. Work-related stress

  3. Uncomfortable exercising in public

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TRISSA PARERRA MANN

AGE - 27

ADDRESS – Delhi, India

FAMILY – Spouse, and dog

OCCUPATION – Teacher

Trissa is not comfortable working out in gyms, so she works out at home. She believes that working out improves her physical beauty and energy level. A bad workout session disrupts her daily routine.

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PETER QUAHOG GRIFFIN

AGE - 43

ADDRESS – Newport, Rhode Island

FAMILY – Spouse, kids and dog

OCCUPATION – Brewery

“Family were life begins and love never ends.”

GOALS

  1. Loose few pounds (lbs)

  2. Have fun with family

  3. Keep health in check

FRUSTRATIONS

  1. Cannot control food habits

  2. Busy schedule

With his hectic schedule, Peter has little time for his family or health. A home workout app can help Peter take care of his health while also having fun working out with his family. The workout must be feasible for their various physical abilities while also being sufficiently challenging.

Participant Quote

"Every app I enjoy using has elements of customization, content sharing space, and communities where I love getting involved."

-  SHAMINA

Competitive Analysis

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Apple Fitness +

Pros

  1. Connects seamlessly with Apple Watch  

  2. Content updated regularly 

  3. Wide range of classes

Cons

  1. Can’t sort classes by difficulty

  2. Only available to Apple Watch wearers

Nike Training Club

Pros

  1. Content completely free

  2. Classes labeled by intensity 

  3. Home workouts 

  4. Apple Watch app

Cons

  1. No training program in  app

Peloton

​Pros

  1. A wide range of motivational classes  

  2.  Easy to stack and save classes for later  

  3.  Live classes to join with friends

Cons

  1. If you don’t have access to an exercise bike or treadmill, you won’t get the most out of this platform

Sweat

​Pros

  1. A number of different trainers and training plans

  2. Easy to follow  

  3. Nutrition plans are also available   

  4. Apple Watch compatible

Cons

  1. Need to manually tap the screen during workouts

Information Architecture (IA)

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User Journey Map 

Primarily, the app is a workout app with the added benefit of being social. Keeping users in mind, the process of starting a workout session is kept as simple as possible, with as few clicks as possible.

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Getting started with Wireframes & Prototypes

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Wireflow: Lo-Fidelity Prototype

After drawing out some p&p wireframes and thinking through the preliminary flow, i examined what was necessary, unnecessary, and places that needed improvement. I spent a significant amount of effort on this step to verify that the underlying UX was complete before moving on to the interface visuals.​​​​

Iterations & Findings

Before beginning a usability test, our team created a 8-question survey for participants to complete following the creation of our prototype from low-fidelity wireframes. I invited users to test out various scenarios in our prototype in order to gather adequate feedback for our upcoming round of design changes.

Challenge a Friend

The "challenge" options were discovered to be the main reasons people visited their friends' profiles through user testing. Additionally, the feature requires more importance than it currently has.

No Report Shares

Users were reluctant to share their fitness and workout reports with other users because they felt that doing so violated their privacy.

Level of Difficulty

It was suggested that in addition to the options for easy and hard exercise difficulty, a medium level of difficulty be included.

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The findings were evaluated, and carefully chosen changes were implemented.

Style Guide

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Takeaways

This was my first time working on a UX project, and over the course of three weeks I gained valuable insights and hands-on experience with many of the issues that a UX designer faces. The exploratory research strategy proved to be quite rewarding, particularly during the user interview, which put the key focus on open-ended questions rather than leading the user to my biassed views. I am convinced that this idea has great potential; nonetheless, it must end here - incomplete.

Thank you for visiting; feel free to leave comments.

© 2023 by Mr. Sameer Sabu.

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